Canon casts EF cinema lenses in starring role for new Cinema EOS System

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London, November 4 / HOLLYWOOD, California, November 3, 2011— Canon Inc. and Canon Europe today announced the introduction of seven new 4K EF Cinema Lenses, an all-new series of video cinematography lenses that, in addition to the company’s current lineup of interchangeable EF lenses for EOS single-lens reflex (SLR) cameras, form the core of Canon’s new Cinema EOS System. The launch of the Cinema EOS System marks Canon’s full-fledged entry into the digital high-resolution production industry. The new professional digital cinematography system spans the lens, digital video camcorder and digital SLR camera product categories.

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